Boost your Online Sales

Fine Tune your Catalog

Functional description:

• Add other products to your catalog.
• Assign Public categories to products. You can select several categories for one product.
• Customize your catalog interface to ease the shopping navigation (Customize menu item):

1. Add an Add to Cart icon;
2. Display Product Categories;
3. Display Product Attributes.

Activity step 5: Fine tune your catalog

• Define a category structure for your webshop. Make it more elaborate then you have products.
• Activate those categories
• Make them collapsible so you don't show a too complex structure
• Link your products to categories
• Have an "add to cart" added to the products from the product catalogue
• Have a usefull implementation of filters

Customize to Maximize your Revenue: Cross-selling, Upselling, Comments

Functional description

• Cross-selling: selling a different, related or complementary product or service to a customer in order to increase the derived income (= trying to sell a different product).
• Upselling: sales technique whereby you induce the customer to purchase an additional or more expensive product in an attempt to make a more profitable sale (= trying to sell more of the same product).

Activity step 6: cross-selling & upselling

 

• Add accessory products to your star product.
• Add alternative products.
• Install eCommerce Optional Products.
• Add optional products.
• Make those items visible on the product website page (from the*Customize* menu).
• Add also the Comments.
• Add the item to the cart, with optional & accessory products and take a screenshot of this to show this is working

Note:

• Accessory products (Cross-selling): suggested in the cart validation page. The selection of accessory items to display is done by an internal algorithm focussing on their significance (number of references to this item from products added to cart, etc.). Those products are supposed to answer generic shoppers’ needs. To strengthen the selling effectiveness, we recommend to select items that can be complementary to the most common products added to the cart.
• Optional products (Cross-selling): suggested at the moment the shopper adds a product to the cart. They should be complementary to the selected product. The purpose is to push the shopper to opt for a bundle of complementary items in order to improve his experience.
• Alternative products (Upselling): alternatives which appear at the bottom of the website product page. Displaying these more expensive items aims to capture the shopper’s attention in order to induce him to spend more than expected.

Inform Google (SEO)

Functional description

If you want a page to be found by Google, take the effort to set the SEO (Sear Engine Optimization) settings right. This unpaid methode will still not be sufficient, you will probably have to pay Google also using PPC advertising. But anyway, you should take the the trouble to set the settings for the "free" SEO method right.


Think of keyword combinations a consumer searching for the product on your productpage would be entering. Try to have those wordcombinations defined as keywords to be communicated to Google as being associated to your webpage. You should also use wordcombinations instead of single words.

The searchresult Google displays does not show an optimal marketing text: It will be random generated by Google. You can do much better by having a stunning title line and an appealing 2 line description. Having a "call to action" included (such as: "look at our promotions") is often a good idea.

Activity step 7: SEO settings

Select a page with a product you want to communicate to Google

Hit the "Promote" menu and select "Optimize Seo"


You can now link a number of keyword combinations to your product page. Those should be keyword combinations a potential customer would be using when searching for a solution. You will be evaluated on the quality of your selection

You can also set yourself the title and the additional lines which will show up in the search results. Use a powerpull marketing text!

Set the SEO settings right for one of your products and add a screenshot of this to proof.

 

Share Promotional Codes to Attract New Customers

Description

Promotional codes (or coupon codes) are known as an efficient means to encourage potential customers to give e-Commerce websites a try. Let’s see  how Odoo enables you to set it up in a few clicks... This section is tightly linked to the Pricelists section explained in the Sales Management section. Have a look at it if you have never heard about pricelists.

Activity step: promotional codes

 

 

Activity step can be skipped for AJ 2017-18

• Set a promotional code in a new pricelist (i.e. Web Promotion Christmas) with a temporary version and a global discount rule.
• Display the Coupon Code by ticking the Reduction Code from the Cart (Customize menu).
• Then, test it as a new customer receiving this promotional code in a nice email.